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Welcome to the Knowledge@Wharton
Corporate Affiliate Program
This strategic collaboration allows your business to maintain consistent communication with your audience, including clients and employees, through your own co-branded version of Knowledge@Wharton. Your co-branded site provides recent business analysis in subject areas ranging from Finance and Investment to Innovation and Marketing, together with your Company News and Welcome Message from your business to your audience.
Corporate Affiliate Program Benefits
- Leverage the proven and successful editorial product of Knowledge@Wharton together with your company's brand.
- Offer a free subscription to all of your existing and potential clients, giving them a powerful value-added service for their business.
- Offer a free subscription to your executives and staff, giving them a powerful value-added service to help them in business and with clients.
- Maintain consistent contact with your customer base through a bi-weekly, co-branded e-newsletter which publishes new research articles that attract users back to your site.
- Grow your site's audience without significant development costs or an investment in editorial staff.
Features include:
Your logo on the Homepage...
Your company news...
Your company's branding throughout the site...
Corporate Affiliate Program Overview
Your newly launched co-branded version of Knowledge@Wharton features current business analysis together with information about your company. Articles based on recent business analysis range in subject from Finance and Investment to Innovation and Marketing. In addition you receive, a searchable database of more than 2,000 articles and research abstracts, together with your Company News and a Welcome Message from your business.
The site launches with an initial user base of your choice who receive biweekly co-branded e-newsletters. Online registration provides your existing and potential customers with an easy process to sign up for free access to the site's content at any time.
A joint press release from your company and the Wharton School announces the affiliate relationship. You may choose to market your site both online and in traditional media.
Every two weeks, up to seven new articles will appear on the homepage while your e-newsletter with article abstracts is sent to subscribers. These abstracts attract users back to the site so they may read the balance of any article together with your Company News. Every two weeks you have the option to include an introductory Note to Readers for the e-newsletter as well as the chance to update your Company News on the site.
The development of the co-branded site, the subscriber registration process, the content delivery and the hosting and management of the site are all provided through Wharton. Your only responsibilities are to provide your logo/branding, manage your Company News section, and market your site to your client base and any other relevant audience.
We encourage you to create your free Corporate Affiliate Program demo which we will host for 30 days free of charge. This process will only take 10-15 minutes and will give you a clear insight into how your affiliation with Knowledge@Wharton will work.
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