Recent Management

Winner of a 2016 Independent Publisher Book Award and the most updated ebook available on the opportunities the Cuban market holds for US business

After President Barack Obama’s announcement in December 2014, investors, business leaders, and entrepreneurs asked, What will this historic change mean for economic relations between the United States and Cuba? What opportunities—and risks—should US companies consider as they explore the business potential of one of the largest markets in the Caribbean? Now, 15 months later, the answers are becoming more clear.

In The Road to Cuba: The Opportunities and Risks for US Business, Revised and Updated Edition, Knowledge@Wharton, The Wharton School’s online journal of business analysis, answers these questions and addresses:

  • Quick-win opportunities: travel and tourism, telecoms, financial services, and food industries
  • Longer-term prospects: construction and real estate, energy production and mining, manufacturing and retail, pharmaceuticals and biotechnology, and agriculture
  • The political and economic  risks and hurdles: An analysis of what could speed up—or derail—progress in relations

The Road to Cuba is the most up-to-date guide for business leaders in the United States who want to understand the opportunities the Cuban market holds. It is also a must-read for business leaders in Cuba and around the world who want to understand the investment and competition that is on its way.

What if you could sit down with some of today’s most successful thought leaders? Now you can.

Knowledge@Wharton has interviewed some of today’s leading thinkers about what success means to them. Conversations on Success: 6 Thought Leaders Redefine What It Means to Succeed, drawn from the archives of Knowledge@Wharton, includes interviews with:

  • Wharton professor Richard Shell on defining personal success
  • Barnard College president Debora Spar on women’s (impossible) quest for perfection
  • Bestselling author Malcolm Gladwell on the advantages of disadvantages
  • New York Times Corner Office columnist Adam Bryant on the 5 qualities of successful leaders
  • Wharton Work/Life Integration Project director Stewart Friedman on young people’s changing views on career and family success
  • Bestselling author Adam Grant on the surprising truth about who gets ahead

Conversations on Success is a must-read for those who are faced with defining success for themselves and those they lead. The ebook features interviews by Knowledge@Wharton executive director Mukul Pandya, Knowledge@Wharton editor Rachel Kipp, Wharton professor Adam Grant, Wharton Executive Education’s David Heckman, and Wharton Leadership Program executive director Jeffrey Klein.

What if you could sit down with some of today’s most effective business leaders? Now you can.

Knowledge@Wharton has interviewed some of today’s most powerful and successful business leaders about issues important to them as leaders. Conversations on Leadership: 6 Leaders on What Drives Excellence, drawn from the archives of Knowledge@Wharton, includes interviews with:

  • The Huffington Post’s Arianna Huffington on how to thrive as a leader
  • Medtronic’s Bill George on authentic leadership
  • Johnson & Johnson’s Alex Gorsky on leadership challenges
  • The New York Times Company’s Arthur Sulzberger on leading the organization and newspaper
  • Ellevate’s Sallie Krawcheck on the business case for diverse leadership
  • PricewaterhouseCooper’s Robert E. Moritz on why “diverse teams give you the best thinking”

Featuring interviews by Wharton professors Adam M. Grant and Michael Useem, Conversations on Leadership is a must-read for anyone who wants to understand the thinking of today’s business leaders or who aspires to become a more successful leader.

How business professionals are using MOOCs to further their careers and help their companies and teams succeed

Since first making headlines in 2011, hundreds of universities across the world have begun offering thousands of MOOCS, or massive open online courses, to millions of students around the world. While researchers are still looking at what this relatively new technology means for education, many business professionals are already yielding the benefits.

Mastering MOOCs: Using Open Online Courses to Achieve Your Goals offers insights into how anyone can gain the greatest personal and professional impact from a MOOC. In this original in-depth ebook, Knowledge@Wharton, The Wharton School’s online journal of business analysis, addresses:

  • The ROI for MOOCs: Learn how to decide if a MOOC is a good value for your time and your goals.
  • How a MOOC can increase your value to an employer: Find out how some have found new jobs, changed careers, and received new responsibilities or promotions after a MOOC.
  • How MOOCs can help your team succeed: Discover how business leaders are using MOOCs to solve business problems as a team and to bring employees up to speed on new areas of knowledge.

Mastering MOOCs is a comprehensive guide that outlines the opportunities MOOCs offer to business professionals. Each chapter includes key takeaways that you can use immediately. It is also a must-read for those who want to know how to get the most out of a MOOC, whether to develop themselves or their teams.

With consumer decisions being made at increasing speed and the time it takes to win wallet-share rapidly shrinking, how can you prepare?

Today’s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over wallet-share to be won or lost is shrinking rapidly. Every fundamental assumption about customers is now being challenged: how they shop, where they shop, and why they shop. In this rapidly evolving environment, understanding consumers’ behaviors is more critical than ever.

The Customer of Tomorrow examines many of the changing behaviors, technologies, and expectations that companies must understand in order to build valuable and lasting relationships in the years to come. Drawn from the best of Knowledge@Wharton’s reporting, this volume in the Knowledge@Wharton Essentials series features stories addressing:

  • Customer loyalty in the age of big data
  • When more data doesn’t mean better customer service
  • How to build loyal customers in the information age
  • Why customer service is often the ignored side of social media
  • When does it make sense to have a bricks & mortar location for customers
  • How to bring in new customers

This quick read features Knowledge@Wharton’s reporting on the research and thought leadership of David Bell, Peter Fader, Barbara Kahn, among others. The Customer of Tomorrow will help you continue to win wallet-share with your customers.

The new perks and policies employers are leveraging to reengage their workforce

Job stress is not new, but as Knowledge@Wharton reports, global competition, downsizing, and the state of being constantly tethered to the office by technology have created disturbing trends among workers, from decreased engagement to lower productivity and lower life satisfaction.

Under Pressure: Managing Stress and Engagement on the Job examines the issues facing employees and the employers for whom they work. Drawn from the best of Knowledge@Wharton’s reporting, this volume in the Knowledge@Wharton Essentials series addresses:

  • What is causing unprecedented levels of stress on the job
  • Why employee loyalty is a casualty of the new workplace
  • What perks companies offer and what employees want
  • How the 40-hour work week is being redefined
  • The challenge to turn off the switch and take a break from technology
  • The art of motivating employees
  • Why fostering a culture of “companionate love” in the workplace matters

This quick read features Knowledge@Wharton’s reporting on the research and thought leadership of Iwan Barankay, Sigal Barsade, Matthew Bidwell, Peter Cappelli, Adam Cobb, Stewart Friedman, Adam Grant, Wayne Guay, Carolyn Marvin, Olivia “Mandy” O’Neill, JP Pawliw-Fry, Nancy Rothbard, Deborah Small, and Hendrie Weisinger, among others.

Under Pressure is a must-read for those who are experiencing stress on the job due to increased demands at work and at home, as well as employers who wish to understand those who report to them and who are looking for new ways to engage employees.